Dear Hershey, Wanna start a robot competition?

 

 If you do, here's something you can look into - a robot competition that involves lots of chocolate.

 The TIROL-CHOCO Robot Competition is an annual event where robot builders in Japan gather with their robots that look like a big piece of a TIROL chocolate, which by the way is very yummy.

 The robots compete in 3 events - foot race, knocking down paper cups and carrying chocolates.

 Below is a video of the foot race from the 4th TIROL-CHOCO Robot Competition that was held on Feb. 13.

 It's really a fun family event and the interesting fact is, the chocolate company didn't have to do anything to get this going. Robot builder MASAYUKI

 and others thought it was a fun idea, because one of their robots looked like a big piece of chocolate and yes the sweets happen to have this cute wrapping paper that come in wide variety so why not start a game? They send in a proposal to the chocolate company for approval and TIROL checks to make sure that the event will not damage their brand or anything.  Then TIROL just sends them a bunch of chocolate to be used in the games and as prizes. Robot shop RT Co. sponsors the competition. 

  The winning robot is decided by a combination of points they collect in the events and a popularity vote. What a great way to be able to market a product.

 
  If you're interested, you can read more on Biped Robot News Japan.