Neato to upgrade software via USB for vacuuming robot
Last summer, Neato Robotics came out with it's robotic vacuum cleaner XV-11, which is equipped with a low-cost laser rangefinder that enables the robot to map the room and go around cleaning without hitting the furniture. As the company ramps up manufacturing and addresses the initial quality issues, it is also preparing to release software upgrades utilizing the robot's USB port. GetRobo visited the company and talked with CEO Max Safai to learn about the latest. (This interview was conducted originally for a column on the Wall Street Journal Japan. The following is an edited transcription of the conversation.)
(Photo: Neato Robotics CEO Max Safai)
Q. What is the initial feedback you are getting from your customers?
A. Overall, the feedback has been overwhelmingly positive. I’m very happy about that. Our product is a first of its kind. The customers cannot believe the fact that it’s a smart robot. It doesn’t just bounce around and they are very surprised by the cleaning power it has.
If you look at the demographics of people who are really happy with the product right now, pet owners is the major section. They can’t believe how much hair it picks up and therefore love our product. They are also very impressed that hair does not wrap itself around our brush. All the other vacuuming robots - and also the upright vacuum cleaner - they need a lot of maintenance. People love that our robot requires little maintenance.
Q. I’ve read the reviews on Amazon.com and you seem to have many very happy customers but also a few very unhappy ones. How are you addressing the feedback from the unhappy customers?
A. The only difference between a happy customer and an unhappy one is that the unhappy customer got a product that was not manufactured to our quality standards.
To introduce our new product, we had to design all the manufacturing fixtures to produce the product. When one is making a product that is rather unique, you go to the manufacturing floor and they don’t know how to build it. How do you assemble it, test it and make sure of the quality? We have designed a lot of the test fixtures and assembly fixtures and actually wrote a lot of the test software. And we had to go to China and train the factory on how to use them. So they’re learning. It’s not that the product is not ready to be produced, but that the manufacturing floor has a learning curve to digest as well. So we are addressing it.
And of course, what contributes to the disappointment (of the customers) is that these are early customers and they are all very enthusiastic about the product and they have high expectations. They placed their order and sometimes they waited up to 4-8 weeks to get it. Finally the robot comes, and it doesn’t work. It’s a normal human reaction to become upset.
But if they call the company, we basically replace the robot - no questions asked. We ask them to send the robot back and then we send them a replacement. I’ve asked everybody here (at Neato) to test the replacements before they send them out so that we are 100% sure of the quality of the second product that the unhappy customer is getting.
Q. Can you share any sales numbers?
A. No, but thanks for asking.
Q. The Roomba is selling well in Japan. Any plans for Neato to enter the Japanese market?
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