Pleo Creators Form New Venture
Many readers were sad to see Ugobe – maker of the Pleo dinosaur robot – go, but we have good news today. John Sosoka, former CTO of Ugobe, has started a new company. GetRobo got to talk with John on the phone about his new venture. Also he shared with us some very important experience and insights about why Ugobe failed and the future of the consumer robotics market.
(Photo:John with Pleo)
Q. What have you been working on lately?
A. I have co-founded 2 new companies with Tyler Wilson whom I worked with at my previous ventures including Ugobe. Tyler was the head of software development at Ugobe and the architect and driving force behind the Pleo Development Kit (PDK). By the way, the PDK has just been released as an alpha by Innvo Labs, a part of Jetta (that bought Ugobe’s intellectual property). Tyler and I are very happy that all the effort that we put into the PDK will now open up the creative possibilities for Pleo fans.
So, one company we started is called Vita Robotica, which was formed when I got stopped being paid by Ugobe. While I was working without getting paid to try to deal with all the issues of Ugobe, I started working on a completely new implementation of a brain for robots that interact with humans. It’s something that I really had hoped to do at Ugobe, but never got to.
I am fascinated in this life-in-robotics thing. And what I’m currently most interested in is in developing robots for special needs such as medical applications and companionship in institutions. For example, there are so many interesting things that have come up in the use of therapy dogs, and I think there are a lot of areas where medications don’t work well and where you can make use of robotics. Automated diagnostics at home is another area. Companion robots could help people keep track of their health everyday so that they can identify problems before they become real problems. There are not enough products that address those areas, and I think the market is pretty wide open.
So Vita Robotica is a research company that builds the platform and tools that could be used to develop robots in this area.



